FOUNDED IN 2017, KHRISJOY IS FLEDGLING BRAND MASTERMINDED BY FASHION AFICIONADO MARZIA BELLOTTI, WHO CHOSE A KEY WINTER STAPLE - THE DOWN-FILED PUFFER JACKET - TO INTRODUCE HER NEW PROJECT.
AFTER YEARS SPENT IN YJE FASHION INDUSTRY AS A STYLIST FOR MAJOR PUBLICATIONS, INCLUDING STINTS AT VOGUE U.K AND VOGUE SPAIN, BELLOTTI DECIDED TO FUSE HER EXPERIENCE, KNOW-HOW AND ECLECTIC PERSONAL STYLE INTO SOMETHING THAT SHE WOULD BE HAPPY TO WEAR, THAT MADE HER FEEL GOOD.